BRANDING THAT STANDS OUT LIKE YOU DO.
Personal Branding
You’re a candidate for ICONIC!
Step into the spotlight with a luxurious branding experience designed to magnify your presence and elevate your brand. This transformative package is perfect for entrepreneurs, influencers, creatives, and visionaries seeking to rebrand and create captivating visual content.
Product & Brand Identity
Create a distinctive and strategic brand identity for your product, ensuring it stands out in the market with cohesive visuals, messaging, and positioning.
I am a creative director shaped by a lifetime of performance, precision, and vision. Before I founded ICONIC Branding Experience, I lived many careers that trained my eye in ways most creative directors never experience. I spent years as a professional dancer, learning how presence, posture, and movement tell a story long before words do. As a choreographer and fitness model, I learned the art of composition, body language, and the quiet power of physical intelligence. Television taught me how to perform under lights, how to hold an audience, and how to create a world in real time. Sales taught me psychology and human behavior. Events taught me scale. I have directed stages at Radio City, overseen productions at Mandalay Bay in Las Vegas, curated book covers, shaped podcast visuals, and prepared women for the red circle moment of TEDx. Every chapter sharpened my instinct for what makes a brand feel alive, intentional, and unforgettable.
I bring the eyes of a stylist, a glam team, a movement coach, a set designer, and a prop master. I see both the intimate details and the larger stage. My gift is taking a brand and elevating it into a dimension she has not yet claimed for herself. I travel, I collaborate, and I lead with an Atlanta and Dallas based team that executes with precision. When I step into your world, I see what is possible for you, and I build the creative direction that allows others to see it too.
Product & Brand Identity
Creative Director for ‘Over 40 + Fabulous’ competition with Best Self Magazine.
Branding Collaboration
MacRae x Loftiss
"Chasing Joy" Summer Collection
Brand Images
Laura Casselman - Press for book
Product Branding
Flipz Pretzels
Branding Collaboration
MacRae x Loftiss
"Everyday Glam" Holiday Collection
Product Branding
Party in the Pink
START STANDING OUT
Make a first-class impression and unlock your brand’s full potential. Let’s create a brand experience that captivates, connects, and converts.